Feb 17 Maker's Mark said it was taking back a
decision to reduce the alcohol content in its bourbon because of
a large number of complaints from customers.
"Effective immediately, we are reversing our decision to
lower the ABV (alcohol by volume) of Maker's Mark, and resuming
production at 45 percent alcohol by volume," the company said on
Maker's Mark had decided to lower the alcohol content due to
supply constraints amid strong demand, but it said an
"overwhelming response" had led it to reverse that decision.
Bourbon and Tennessee whiskey volume rose 5 percent in 2012,
fueled by new products, including flavored bourbons. Recent
popularity of bourbon has spurred interest in other American
whiskeys, with rye volume up 50 percent, though sales are still
Maker's Mark is made by Beam Inc, which also owns
the Jim Beam and Knob Creek brands.