* Judge to run marketing at struggling daily deal firm
* Previously CMO at Best Buy, helped start Bestbuy.com
By Alistair Barr
SAN FRANCISCO, Jan 8 Marketing executive Barry
Judge is moving from troubled retailer Best Buy Co to
another struggling firm: daily deal provider LivingSocial.
Judge will be the chief marketing officer at LivingSocial,
the second-largest daily deal site behind Groupon Inc.
He will oversee all aspects of marketing for the company,
including advertising, brand management, social media, and
communications, LivingSocial said on Tuesday.
"Barry is a giant in the field of marketing, and his
decision to join our leadership team is a tremendous vote of
confidence in our vision and opportunity for success,"
LivingSocial Chief Executive Tim O'Shaughnessy said in a
Judge joined Best Buy as a member of its e-commerce team in
1999 and played an integral role in the launch of BestBuy.com.
He became Best Buy's chief marketing officer in 2008 and left in
Best Buy, the world's largest consumer electronics
retailer, has struggled in recent years as more shoppers turn to
Amazon.com Inc and other online retailers for a wider
and cheaper selection of gadgets.
LivingSocial has also been hit as interest in daily deals
among consumers and merchants wanes. The firm, which is part
owned by Amazon, cut about 400 jobs in November, or about 9
percent of its staff.