* Will match online prices of rivals starting March 3
* Critics have said Best Buy is a showroom for shoppers who
Feb 15 Best Buy Co Inc will make its
holiday price-matching program a permanent year-round policy in
an effort to fend off online rivals that often compete on price.
The world's largest consumer electronics chain will match
online prices starting March 3, a spokeswoman said late on
The retailer will also lower its return policy to 15 days
from 30 days, she said.
Critics have long complained that Best Buy had become a
showroom for Amazon.com Inc and other online retailers,
with shoppers going to its stores to check out electronics like
high-definition televisions and then buying them elsewhere for
Best Buy, which has struggled to fend off its discount and
online rivals, showed the first signs of a turnaround in its
U.S. stores recently when it reported flat same-store sales
during the holiday season.