FRANKFURT Feb 25 Sales of BlackBerry's
make-or-break line of smartphones are running faster than
expected, and the company has increased production too keep up,
its chief executive said in a newspaper.
BlackBerry does not want to publish sales figures for the
BlackBerry 10 smartphone, launched last month, until it has
observed the trend in sales a bit longer, Thorsten Heins told
the Frankfurter Allgemeine Zeitung in an interview.
"We are above our own expectations and our target was
thoroughly ambitious," Heins said, adding that he was checking
the sales figures every day.
"The fact is, we were surprised by the good reaction and
we've increased our production capacity in the meantime," Heins
The company, which changed its name from Research In Motion
when it launched the BB10, pioneered on-the-go email before
losing ground to nimbler rivals with faster devices.
Despite a number of glowing reviews for the BB10 and reports
of strong initial sales, some analysts and technology pundits
have been sceptical about BlackBerry's chances of mounting a
comeback, doubting its ability to sell enough smartphones.