FRANKFURT, July 21 German premium carmaker BMW
is looking to the Internet and even house calls by BMW
sales personnel to boost future turnover, the head of the
group's German sales told a magazine.
"We can well imagine that Internet sales could be expanded
to all models," Roland Krueger told the weekly Wirtschaftswoche.
The carmaker is already planning to sell its i3 electric
car, to be unveiled to the public on July 29, via the Web, the
magazine said in an advance release of a report to be published
BMW's "Mobile Sales Force" will also be able to visit
clients at home, he said.
"The expectations and needs of our clients are changing and
we want to meet those requirements," Krueger said.
The direct sales plans are meeting resistance from BMW
dealers, however, with the magazine quoting one unnamed dealer
as saying the company had pledged at least temporarily not to
use the sales force in Germany.
The magazine quoted Krueger as saying in response that
dealers would remain the backbone of sales.
(Reporting by Jonathan Gould; Editing by Kevin Liffey)