FRANKFURT Aug 12 The family owner of German
fashion group Bogner has appointed Goldman Sachs to find
a buyer for the maker of upmarket winter jackets and skiwear,
sources familiar with the matter said.
The company founded in 1932 by ski jumper Willy Bogner will
be marketed to private equity groups with a penchant for
consumer and retail assets, such as Permira,
Blackstone, Carlyle, Ardian and 3i, the sources
said, adding that the process is still at an early stage.
Bogner posted annual sales, including brand licensing
royalties, of 240.5 million euros ($321 million) in its 2012/13
financial year and employed 880 staff. In the previous year it
posted pretax earnings of 26 million euros. A more recent
earnings figure is not yet available.
One of the sources said that Willy Bogner junior - the son
of the founder - is hoping to fetch about 250 million euros from
a sale of the company, which in the late 1980s launched its Fire
+ Ice junior collection after he had produced a ski film of the
Bogner's winter jackets, salopettes and jumpers compete with
those of fashion brands including Burberry, Windsor and Joop,
but the company lacks the sales power of international luxury
groups such as LVMH, Kering and Prada
Although Bogner also sells jeans, tops and shoes it is
mainly viewed as a winter sport brand, with a customer base
largely restricted to winter sports countries and most of its
sales achieved in the ski season.
Private equity companies see potential in broadening the
brand to other fashion segments and bringing it to other
countries, one of the sources said.
Bogner, Goldman Sachs and potential bidders declined to
($1 = 0.7495 euro)
(Reporting by Arno Schuetze and Alexander Hubner; Editing by