Coldwell sets 10-day price cuts to spur home sales

The two master-bedroom, two-bathroom home in an over-55 community was listed in May at $458,000, undercutting several nearby sellers of the same model.

"This is the first time we're lowering it, and we really didn't want to do that because we listed it to sell," she said. "We knew things were tough, but the home is a really desirable unit in a neighborhood that rarely has anything come open so we didn't think it would have any problems selling."

Taylor, a retired government employee, is getting "more antsy" about selling. Her father passed away last year and her mother is moving to a nursing home that costs $9,000 each month.

With stock wealth being roiled, "it's getting more and more important to keep her afloat by selling this house," she said of her mother.

Sellers can opt to keep their asking prices lower after the 10-day sale, according to Coldwell Banker.

Taylor, however, plans to return to her current sales price and offer incentives such as $2,000 toward closing costs or a bonus to the selling agent -- a far smaller concession. (Editing by Leslie Adler)