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By Ronald Grover and Chris Michaud
LOS ANGELES/NEW YORK, July 27 "Lucy," starring
Scarlett Johansson as a woman with a super-powered brain,
collected $44 million to win the domestic box office race,
outmuscling "Hercules" which took in $29 million for second
Both new films exceeded expectations, pumping some
much-needed life into a lackluster summer at U.S. and Canadian
"Dawn of the Planet of the Apes," which topped the box
office the past two weekends, finished third with $16.4 million.
"Lucy," directed by French action film specialist Luc
Besson, stars Johansson as a woman who can stop traffic and move
objects with her mind after a drug planted in her body causes
her brain to operate at abnormally high levels. The special
effects-laden film was made for a relatively inexpensive $40
million, according to the movie site Box Office Mojo.
Nikki Rocco, president for domestic distribution at
Universal Pictures, the Comcast Corp unit that
released the film, said the studio had maintained high hopes for
the "R-rated original concept female-driven action movie."
Broad interest from ticket buyers showed the film provided
"a different side to an action film," Rocco added.
Made for a brawny $100 million, "Hercules," starring Dwayne
"The Rock" Johnson in the title role, got mixed reviews, though
nearly two-thirds of critics on the site Rotten Tomatoes gave it
a "fresh" rating.
Megan Colligan, head of domestic marketing and distribution
at Viacom's Paramount Pictures which jointly released
the film with MGM, credited Johnson's "charisma" with helping
drive the opening, which exceeded predictions by several
"It's exactly what we had hoped for," she said of the total.
"Hercules" is the year's second film featuring the legendary
muscle man. "The Legend of Hercules" opened in January and
generated a paltry $18.8 million, according to Box Office Mojo.
While the new film and "Lucy" both beat opening weekend
industry predictions, Hollywood continues to be in a funk.
With few of the hugely successful films that usually propel
viewing, this summer's box office is some 20 percent behind last
year with $2.93 billion in ticket sales, versus $3.67 billion in
2013, which ended as a record summer according to Rentrak.
Universal Pictures' low-budget horror film "The Purge:
Anarchy" was fourth with $9.9 million in sales and has totaled
an impressive $51.3 million through its first two weekends.
Walt Disney Co's animated sequel "Planes: Fire and
Rescue" landed in the No. 5 slot, grossing $9.3 million.
The 20th Century Fox studio, a unit of Twenty-First Century
Fox, released "Dawn of the Planet of the Apes."
(Reporting by Ronald Grover and Chris Michaud; Editing by
Stephen Powell and Andrea Ricci)