By Silvio Cascione
BRASILIA, July 25 Consumer confidence in Brazil
rose for a second straight month in July, a private survey
showed on Friday, suggesting the World Cup soccer tournament
helped counter a recent wave of pessimism in Latin America's
The consumer confidence index measured by the
think tank Fundação Getúlio Vargas (FGV) rose to 106.9 in July
from 103.8 in June.
Sentiment about current economic conditions improved sharply
as the World Cup ended on July 13 without major incident.
The share of consumers who say the economy is doing "badly"
dropped to 41.0 percent from 44.5 percent, according to the
Consumer confidence had dropped steadily since April 2012 as
stubbornly high inflation reduced consumers' purchasing power
and weak economic growth made salary gains less certain.
The recent improvement is welcome news for President Dilma
Rousseff, who has struggled to maintain a comfortable lead in
her campaign for re-election.
But Viviane Seda, who oversees the survey at FGV, warned the
recent trend may not last long.
"Higher confidence is good news, but the numbers seem to
have been partly influenced by the World Cup. We need to wait
for the next numbers to say if this makes for a solid upward
trend," she said in a note.
(level) Latest mth Previous mth Year ago
Confidence index 106.9 103.8 109.7
Current situation index 113.0 109.6 110.3
Expectations index 101.2 100.7 107.0
(Editing by Bernadette Baum)