SHANGHAI, April 29 Brilliance Auto, BMW's
(BMWG.DE) partner in China, has halted its car exports to Europe
after its in-house designed BS4 and BS6 met with a cool reception
and there is no timetable for resumption, senior company
executives said on Thursday.
The executives, who spoke on condition of anonymity, said the
company would look to start sales again in Europe with products
that could meet new EU emissions standards sometime in the
Brilliance had in 2006 secured a deal to ship 158,000 sedans
to Europe over a five-year period, the largest auto order ever
for a Chinese manufacturer from a developed market.
But sales volume of its BS4 and BS6 sedans only amounted to a
few thousand after the models scored poorly in crash tests.
Brilliance executives also blamed the poor reception for the
sedans in part on the difficulty of keeping up with changing
"We have stopped exports to Europe. For now, we have no
timetable for resuming the business," a senior Brilliance
executive with direct knowledge of the matter told Reuters. He
declined to be named because of the sensitivity of the matter.
Brilliance is the parent of Brilliance China Automotive
(Reporting by Fang Yan and Edmund Klamann; Editing by Jacqueline