LONDON Dec 12 Britain's love of online shopping
shows no signs of slowing, with average spending per household
rising 16 percent in 2012 to 1,175 pounds ($1,900), more than
twice the level in France and nearly ten times spending in
Italy, Ofcom said on Thursday.
Consumers in Britain also order goods online more often than
shoppers in any of the 17 countries surveyed by the telecoms
regulators for its annual International Communications Report
that it publishes in December.
Some 73 percent of respondents in the survey bought items
online at least monthly, Ofcom said, and 24 percent weekly,
ahead of second and third-placed Japan and Germany.
The regulator asked, in 9,070 interviews conducted in
September and October this year, why Britons were more likely to
shop online. It found that UK shoppers trusted online retailers
more than shoppers in other countries and had greater confidence
in the security of shopping sites.
Ofcom said seven out of 10 people in Britain felt secure
when paying for products online, higher than any other country.
The survey also found that Britain, where four network
operators slug it out and where there is strong competition in
the retail market, had the cheapest mobile phone deals, with
prices half or more than half the level found in Germany, Spain
and the United States.
It is also cheapest for fixed-line broadband, but it was
beaten in landline deals by Germany and Italy.
Britons spent more on pay-TV than their counterparts in
France, Germany, Italy and the United States, it found, although
Ofcom noted the premium charged for HD services pushed up prices
in the UK.
The survey was compiled by independent market research