LONDON Oct 14 Britain's BT has struck a
deal to show BSkyB's Sky Movies on its TV service,
marking an easing in tension between the companies that have
been battling to attract soccer viewers since the summer.
Telecoms company BT said on Monday its television customers
would be able to add Sky Movies for a monthly subscription from
Oct. 26. In addition, its broadband customers would be able to
get Sky Movies as an on-demand service.
BT has ramped up its TV offer in recent months by adding
sports channels that show some English Premier League soccer
matches, encroaching on territory in sports programming
dominated by BSkyB for 20 years.
BT has committed about 1 billion pounds ($1.6 billion) to
its new sports channels, which it offers as part of its
BSkyB, the satellite broadcaster that is 39 percent-owned by
Rupert Murdoch's 21st Century Fox, has previously
outbid rivals for both sports and movies content, using revenue
from its more than 10 million customers. It retains the lion's
share of the rights to Premier League soccer.