FRANKFURT, April 17 Sky Deutschland
beat out heavyweight challenger Deutsche Telekom in
an auction for broadcast rights for German Bundesliga soccer
matches, the German Football League (DFL) said.
The rights cover the four seasons starting in 2013/14 and
will fetch an overall 2.5 billion euros ($3.3 billion), or an
average 628 million euros per season, DFL said on Tuesday.
Sky Deutschland, 49.9 percent-owned by Rupert Murdoch's News
Corp, won rights to show Bundesliga matches via cable
and satellite - which it already held for the last three seasons
- as well as the mobile and IPTV rights previously held by