BMW, Mercedes sales plunge, Honda quits Formula One

By Michael Shields and Alastair Himmer

FRANKFURT/TOKYO (Reuters) - Global sales at the world's top premium carmakers, BMW and Mercedes, plunged by a quarter in November and Honda backed out of Formula One racing as the economic downturn exacted a mounting toll on automakers.

With even well-heeled consumers keeping a tight grip on their wallets, group vehicle sales at BMW fell 25.4 percent to 96,570 units, led down by a 26.2 percent drop at the flagship BMW brand, it said on Friday.

Daimler's Mercedes-Benz Cars premium division saw unit sales drop 25.2 percent to 84,500 vehicles. Unit sales at its core Mercedes-Benz brand fell 27.6 percent to 74,400 units.

Car sales across the globe have plummeted as consumers curb spending in the face of mass lay-offs and a credit crunch, pushing big U.S. carmakers to the brink and heaping pressure on their foreign rivals, too.

In Germany, Europe's biggest auto market, new car sales are expected to hit post-reunification lows this year and next before recovering somewhat in 2010, the VDA auto industry association forecast this week.

In Japan, Honda Motor Co delivered a major blow to Formula One by withdrawing from the sport with immediate effect.

Japan's number two carmaker is seeking to cut costs to combat the global economic crisis and concluded it would no longer bankroll the Formula One team and its estimated annual budget of $500 million.

Honda Chief Executive Takeo Fukui told a news conference a return to the sport could take time, and that there were no plans to continue as an engine supplier.

"This difficult decision was taken recently and was made in light of the quickly deteriorating operating environment facing the global auto industry," Fukui told reporters.

"Honda must protect its core business activities and secure the long term as widespread uncertainties in the economics around the globe continue to mount."

DOMINOS FALLING?

Honda could trigger a domino effect of manufacturers toppling out of Formula One unless costs fall dramatically, International Automobile Federation (FIA) President Max Mosley said.

"I have to say it was not entirely unexpected," the Briton told reporters after Honda's news.

"I've been expecting one of the major manufacturers to stop for some time, because even before the current situation the costs were completely out of control.

"And now I think it's difficult to imagine how any manufacturer could stay in unless we make really substantial reductions in cost," he added in a conference call.