| SAN FRANCISCO
SAN FRANCISCO Recent strong sales of
higher-priced PlayStation 3 models may be an indication that
Sony Corp (6758.T) does not need to cut prices of the flagship
video game console soon, a U.S. executive said on Thursday.
When Sony lowered U.S. prices of the PlayStation 3 last
November, it was surprised to see that consumers bought as many
$500 models as $400 models, said Scott Steinberg, vice
president of product marketing for Sony Computer Entertainment
"So we're seeing that the hard-core gamer is not afraid to
throw another $100 at the PlayStation 3 because the value
proposition is so rich," Steinberg told Reuters in an
The main difference between the two models is that the $500
version has an 80-gigabyte hard drive, double that of the
"We're still in the phase of studying what this means for
the potential roadmap for the year," Steinberg said.
Asked if that meant the pricing pressure posited by many
analysts had not materialized, Steinberg said. "It's leading us
to think so."
Sales of the PS3 lagged those of Nintendo Co Ltd's
7974.OS Wii and Microsoft Corp's (MSFT.O) Xbox 360 last year,
with many analysts citing its higher price and lack of
must-have games. The Xbox sells for between $280 and $450 while
the Wii goes for $250.
But the PS3 outsold the Xbox 360 in the United States in
January, and Steinberg said a lineup of expected blockbusters
as well as the recent victory of Sony's Blu-ray technology in
the high-definition DVD format war would help sales for the
rest of 2008.
"On a macro level, we've got leverage to turn that into a
trend. Whether or not it continues going in February, the way I
look at it is us structuring the chess board to our favor,
which is without question happening," Steinberg said.
"The year of the PlayStation 3 started in fall 2007, I
think it will be an extended year, we are feeling positive
(Editing by Gary Hill)