| BOCA RATON, Fla.
BOCA RATON, Fla. Feb 22 Campbell Soup Co
introduced a range of new products including soups with
exotic flavors sold in pouches on Wednesday, as its new CEO aims
to deliver on her mandate to turn around the company's ailing
North American soup business.
After years of weak soup sales, Denise Morrison, who took
the top job at Campbell last summer, has pledged to stabilize
and then grow its North American soup business by introducing
new products and reinvigorating its marketing and advertising.
The company on Wednesday introduced a new line called
"Campbell's Go!" with soups sold in pouches in flavors like
coconut curry and Moroccan chicken. Campbell plans to extend
that line to other simple meals that are meant to appeal to
younger shoppers with graphics that are edgier than Campbell's
The company also introduced a line of "skillet sauces" that
consumers can use to cook meat with.
"We'll unfold more of this as the year goes on, but
obviously we're going to bring news to the base can business,"
as well, Morrison said in an interview following her
presentation at the annual Consumer Analyst Group of New York
conference in Boca Raton.
JP Morgan analyst Ken Goldman said he was impressed by the
breadth of the new offerings, but said only time will tell how
successful they are for Campbell's.
"Even if all of these products work, will their benefits be
enough to offset steep declines in canned soup sales?" Goldman
said in a research note. "This is a tall order given canned
soup's recent struggles."