TORONTO, April 12 Canada's three newest wireless
operators have put themselves up for sale, with Mobilicity
already in talks to sell out to Telus Corp, the Globe
and Mail newspaper reported on Friday, citing unnamed sources.
The newspaper said Public Mobile, another privately held
company that entered the country's wireless industry after a
2008 auction, had hired investment bankers to find a buyer.
Vimpelcom Ltd has previously said it would consider
various options, including divestment, for its Wind Mobile unit,
the third new entrant.
The trio of smaller players have mostly used aggressive
pricing of unlimited talk-and-text plans to challenge the
established operators, with limited success.
Canada's wireless sector is dominated by BCE Inc's
Bell, Rogers Communications Inc and Telus, which
together command a 90 percent share.
Representatives of Telus and Mobilicity were not immediately
available to comment on the report, which cited unidentified
sources as saying a deal could value Mobilicity between C$350
million and C$400 million. Public Mobile was also not
Wind and Mobilicity were beneficiaries of a federal
government push for more competition in the sector, which had
boasted some of the highest prices in the world, buying spectrum
in 2008 that the biggest operators were barred from bidding on.
The conditions of that auction mean the companies are unable
to sell the spectrum, seen as the most valuable asset they own,
until early next year.