* Plans to sell 10 pct to raise $750-$800 mln in IPO-source
* Could kick off IPO marketing as soon as next week-source
* Carlyle's mkt valuation in IPO seen about half of Blackstone's
By Greg Roumeliotis
NEW YORK, April 10 (Reuters) - Carlyle Group LP is eyeing a market valuation of $7.5 billion to $8 billion in an initial public offering, as the U.S. private equity firm prepares to kick off a marketing blitz to investors, perhaps as soon as next week, said a source with knowledge of the situation.
Carlyle, which has $147 billion in assets under management, plans to sell a 10 percent stake to raise $750 million to $800 million in the IPO, the source told Reuters on Tuesday.
The firm had said in a regulatory filing earlier this month that it might sell a 10 percent stake but its expectation on market value was not previously known.
Carlyle declined to comment.
Carlyle's market value represents a significant comedown from the peak of the private equity industry in 2006-2007, when easy credit spurred the largest leveraged buyouts of all-time. In 2007, Abu Dhabi state investment firm Mubadala paid $1.35 billion for a 7.5 percent stake in Carlyle, valuing the private equity firm at $18 billion.
Blackstone Group LP, which went public in 2007, raised about $7 billion by selling a 24 percent stake at the time, implying a value of around $29 billion. Blackstone, which had $166 billion under management at the end of 2011, has a current market capitalization of $16.5 billion.
The sharp difference in the estimated market value of Carlyle and that of Blackstone, even though the latter manages only slightly more assets, highlights the difficulty investors have in valuing private equity firms.
"Although these companies are all thrown into the same bucket in the eyes of many, under the hood their operations and culture and the way they share economics are all different," said David Snow, founder of PrivCap, a media company that covers the private equity market.
Analysts say Blackstone commands a higher valuation than many rivals because of the firm's diverse businesses. Besides buyouts, the company's businesses also include financial advisory, hedge fund solutions, credit and real estate. Many of these businesses produce fee income, which is a steadier stream of revenue than that produced by leveraged buyouts.
Carlyle too has taken steps to diversify its business, although it still relies heavily on its buyout unit.
Carlyle will join a handful of other major private equity firms that have gone public in recent years. KKR & Co LP transferred its listing from Amsterdam to New York in 2010. About 30 percent of its shares were listed in New York.
Apollo Global Management LLC, which has about 15 percent of its shares listed on the stock market, raised $382.4 million by issuing new shares in its IPO last year.
William Conway, Daniel D'Aniello and David Rubenstein, who founded Carlyle in 1987, have recruited 21 banks to help market the IPO to investors.
Carlyle plans to issue new equity in the offering and its founders will not pocket any cash from the IPO directly. Instead, the proceeds will be used to pay down debt and finance operational needs, acquisitions and new fund commitments.
CalPERS, the California pension fund for public employees and one of private equity's largest investors, took a 5.5 percent stake in the firm in 2000.
Bloomberg News earlier reported Carlyle's valuation expectations.