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SHANGHAI, April 16 (Reuters) - Baidu Inc, China's leading internet search provider, has launched a mobile payment and wealth management platform after its main domestic rivals launched similar products.
Alibaba Group Holding Ltd IPO-ALIB.N, through its mobile payment arm, Alipay, launched Alipay Wallet in January 2013, which included a money-market investment product, Yu'e Bao, marketed as a high-yielding substitute for traditional bank deposits.
Tencent followed in August with WeChat Payment, a payment and investment platform linked to its popular WeChat mobile messaging app.
Baidu offers a variety of wealth management products, but the new Baidu Wallet app will add a mobile payment function, giving its investors more options for the use of funds.
Traditional banks, fearing the outflow of low-cost deposit funding into online money-market products, have also started rolling out their own money-market products in recent months. (Reporting by Gabriel Wildau; Editing by Miral Fahmy)