(IDC corrects Samsung mkt share in paragraph 7)
By Lee Chyen Yee
Aug 24 Apple Inc's share of China's
smartphone market almost halved to 10 percent in the second
quarter as buyers waited for the next iPhone model - expected
later this year - or switched brands, data from industry
research firm IDC showed on Friday.
Smartphone shipments in China overtook feature phones for
the first time in April-June, with domestic vendor Lenovo Group
Ltd knocking Apple from second place in the world's
largest mobile market, the data showed.
April-June smartphone shipments totalled 44 million,
accounting for 51 percent of China's total mobile shipments of
87 million, IDC said.
"There are two things in play," said IDC analyst TZ Wong,
referring to Apple's drop in ranking and market share.
"One is seasonal, people know the new phone is coming. And
the second is that the alternatives are becoming much more
attractive than a year ago. The iPhone didn't change much over
Lenovo, the world's No.2 vendor of personal computers which
makes the LePhone, took 11 percent market share in China in the
second quarter, up from a single-digit percentage in the first
quarter when it was ranked 7th, the data showed.
South Korea's Samsung Electronics Co Ltd
retained its lead in the Chinese smartphone market with a share
of 19 percent, down from 21 percent in the previous quarter.
Apple slipped to fourth position, with China's ZTE Corp
in third and local rival Huawei
Technologies Co Ltd fifth.
Global handset vendors, such as Samsung and Nokia Oyj
, have been chasing increased market share in China,
where there are more than 1 billion mobile subscribers. China is
set to overtake the United States as the world's largest
smartphone market this year.
Demand for smartphones is being fuelled by a combination of
generous handset subsidies by China's three telecom carriers, a
growing technology awareness among Chinese consumers and more
feature-packed and affordable products.
(Reporting by Lee Chyen Yee in HONG KONG; Editing by Ian