CHICAGO Nov 24 CKE Restaurants Inc CKR.N
said on Tuesday that it is now selling three flavors of
Coca-Cola Co's (KO.N) vitaminwater at all of its Carl's Jr.
restaurants, as both companies try to reignite sales.
Coke is working on revitalizing sales in the United States
after consumers cut back on buying soft drinks, bottled water
and other beverages in the downturn.
Meanwhile CKE, which also runs the Hardee's chain, has seen
sales at its existing restaurants fall in recent months as
diners opt to eat at home or choose restaurants with
lower-priced meals, such as McDonald's Corp (MCD.N).
The restaurant operator said vitaminwater xxx, vitaminwater
revive and vitaminwater essential will be priced at $1.69 per
16-ounce bottle at most of Carl's Jr.'s 1,212 locations.
Carl's Jr. restaurants have served other Coke products
(Reporting by Jessica Wohl; Editing by Lisa Von Ahn)
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