Feb 27 Coach Inc said on Wednesday it
has hired a former Nike Inc executive to oversee the
transformation of its stores as it moves further into segments
where the leather goods maker is a relatively small player, such
as shoes and clothing.
Zach Augustine, previously a global creative director at
Nike, will report to Coach President Reed Krakoff in this newly
created role and begin March 11. He will be in charge of the
visual presentation inside Coach stores and their architecture.
Last month, Coach reported weak holiday quarter sales and
announced a new strategy that includes elaborate "shoe salons"
and a fancier presentation of its wares.