NEW YORK Feb 2 Consumer Reports rated Eight
O'Clock Coffee 100 percent Colombian as its best buy for ground
brews, beating well-known brands including Folgers, Maxwell
House and Starbucks, the publication said on Monday.
Eight O'Clock Coffee ranked No. 1 -- the best combination
of taste and price -- out of 19 ground coffees. At $6.28 per
lb, it topped the taste tests and cost less than half the price
of brands including Gloria Jean's and Peet's, Consumers Reports
said in a news release.
Consumer Reports' testers focused on 100 percent Colombian
regular coffees and a blend of different beans for six
decaffeinated coffees. They tested for aroma, flavor, floral
notes, fruitiness, bitterness and body.
Eight O'Clock was deemed to have a "complex blend of earthy
and fruity, with a bright, pleasing sourness," Consumer Reports
Following Eight O'clock and also rated "very good" were
Caribou Coffee Colombia Timana at $11.76/lb and Kickapoo Coffee
Organic Colombia at $14.33/lb. The higher-priced coffees were
described having fruity aromas.
Starbucks (SBUX.O) Coffee Colombia Medium, which costs
$11.53/lb, was rated "good" and placed fourth among the 100
percent caffeinated Colombian brews, test results showed.
The Eight O'Clock Coffee Company is privately held. Folgers
coffee is owned my J.M. Smucker Co (SJM.N) and Maxwell House is
owned by Kraft Foods Inc KFT.N.
Consumer Reports is published by Consumers Union, an
independent nonprofit organization that does not accept outside
advertising or free test samples, the release said.
Full results of the coffee ratings will be available in the
March issue of Consumer Reports and online
www.ConsumerReports.org Feb. 3.
(Reporting by Marcy Nicholson; Editing by David Gregorio)