July 22 Lions Gate Entertainment Corp
will provide extra content through apps for dystopian thriller
"Divergent" and other films to Comcast Corp customers
who purchase digital versions of the film through Xfinity On
Demand, the companies announced on Tuesday.
The additional features are designed to encourage digital
ownership of movies as customers have turned away from buying
DVDs. They include "Divergent" scenes from multiple angles,
360-degree camera views from the movie's red-carpet premiere and
an interactive look at the film's fashion.
The "Divergent" app will be available starting Tuesday on
mobile devices and later on TV through Comcast's X1 set-top box.
The app will be updated with new content throughout the life of
the four-movie "Divergent" franchise. Lions Gate also plans to
release bonus app content for future films with digital
purchases through Xfinity, the companies said.
(Reporting by Lisa Richwine in Los Angeles; Editing by Lisa