Facebook comments, ads don't sway most users: poll

What about people who buy things based on ads they don’t remember seeing.

20% conversion applied to 900 million users = 180 million users – not a bad return on their client’s advertisement investment given the relative newness of the medium. Further it doesn’t really account for other benefits that FB provides to their client brands, namely it gives them a platform to develop much deeper relationships with their customers and prospects than ever before. The cynics may say this is trivial. However if you look back, people said the same thing about the internet, television, radio.

So, when GoDaddy pays a bazillion bucks for a spot in the Superbowl, with over 100 million viewers, do 20 million people sign up with them???

If you compare Disney with Facebook, in terms of global population reach, in terms of diversified revenue stream, or in terms of stability of massive amount of revenue and profit, there is no question that Disney should be valued ten times or more than Facebook.

Yet in reality that is not the case.

Imagine 10 years from now, can you count on Disney, or Facebook, to generate more revenue and profit?

One in five?…I seriously doubt that. A twenty percent conversion ratio is gold. The documented click through rate as of 2011 for Facebook is .14% …not 14 percent, but .14%. The average CTR for Google AdWords is 2%. Needless to say I will not be taking my business to FB.

Haven’t ever visited FB and don’t think I’ve missed a dang thing.

Facebook is a much needed big ticket item for Wall Street and Zuckerberg is smart enough (having learnt from Steve Jobs), to “suckerburg – sucker the buggers” whom are predisposed and privileged to buy in on the IPO – bankers, hedge funds, funds of funds, Facebook staff – they all can cashout. How stupid can people be! Facebook, a distraction and unproductive platform that devalues meaningful communications between humankind.

“Four out of five Facebook Inc users have never bought a product or service as a result of advertising or comments on the social network site” Run that by me again… lol what are they reading ? what are they looking at? Did they dream the latest $500 gucci handbag onto their shoulder? did they not LIKE their best friends post about the new movie? no that was the second dream, the one that made them head off to the BMW showroom to buy a $60,000 car…

the only group of people who want to see FB succeed are the marketers and Brand managers. FB will and is failing to provide exclusivity individuals want with brands rather than this shot gun style of broadcasting out to the masses. Facebook for businesses is no different than a junk broucher mail out to millions of letter boxes.

Facebook ads aside, I have never purchased a product or service that has been advertised anywhere on the internet. I skip the ads and close the pop-ups that intrude on my internet reading every time. I find them annoying.

Another over valued dot com company.

Nobody clicks on FB ads. Their clickthru is 1/8th of Google, and 1/2 that of internet advertising in general. The “trust” factor is missing — and without, people won’t respond to ads.

http://stratpark.com/business/facebook-ipo-will-investors-make-a-loss/

Out of 900 Million users how many are using adblock plus and other ad blocking utilities? I am not a regular FB’er however I have never seen an ad on facebook.

20% of the people take into consideration what their friends recommend on FB, not what they see advertised. So that leaves only 180 Million impressionable people, and even that is not directly related to advertisement.

FB is just a medium. How the advertiser uses it is what defines the success or failure of an advertising campaign. In any case it is a fad that is going to die off soon.

FB does not have 900 million people who use its website.
It claims to have 900 million ‘users’.
A Facebook ‘user’ is an online entity that anyone can create at will, and by any number they want – dozens, hundreds, thousands – no limit.
I know people who’ve created for themselves hundreds of FB ‘user’ identities, for various reasons.
It’s a common phenomenon in social media of all kinds.

To think of all the people who called it a dud… Advertising aside, further down the road, it will become more apparent. There is really no tangible social value in virtual social networks. It surly was something to experience, yet the concept itself is in direct collision with our… zoon atavisms.

’34 percent of Facebook users surveyed were spending less time on the website than six months ago’

This would be true with any survey at any point in ‘facebook timeline’.

Investors, advertisers and analysts should examine correlation between time on site and age of typical user too.

Oooops! this survey results now reducing Facebook ads revenue.

So it seems I am among the 1% who have made purchases via FB ads. I wish the research shed more light about early adopters who are engaging with social media ad channels – which are clearly in the nascent stage. I have noticed that the ads that appear on our pages are increasingly relevant – so we pay more attention – and yes, “LIKE” or make purchases. There is still much to be explored about how and why individuals and brands either engage or reject the opportunities to use what is offered to advantage.

“20% conversion applied to 900 million users = 180 million users – not a bad return on their client’s advertisement investment given the relative newness of the medium.”
Facebook does not have this number of people using its website. Period.
A facebook ‘user’ is an online entity that anyone can create in any number, and for any reason – personal, technical, commercial, etc.
I know kids who each have created several FB user identities, and adults who have created hundreds of ‘users’ each.

“80% ignore ads” means that about 19.9999999999999% more people look a the ads than I thought.

I wrote an article about internet advertising’s benefits recently for the marketing firm I work for, Nuanced Media in Tucson, Arizona, and I think it’s really relevant to this topic (the article is here: http://nuancedmedia.com/tucson-advertising-and-the-internet/) . Valdes says he is surprised at the low rate of conversation just from friends’ comments, but I don’t really understand why. Yes, “friends” and “likes” are Facebook’s angle, their strategy in this whole marketing campaign. But there has to be more involved customer connection than that. Plus, it says here it is difficult to track conversation rates from internet advertising, when really it is so much easier when compared to all other advertising mediums. Clickable advertisements have reformed return on investment tracking.

All anyone ever focuses on is 900 Million. I cannot wait to see what happens when they hit 1 Billion users.

What really should matter is clickthru rates for these 900 Million. Currently they are poor and I don’t see them improving anytime soon.

This poll conflicts with many other studies showing social does increase purchase intent. I think the flaw is in eMarketer’s study and a misunderstanding of the role of Facebook ads. I wouldn’t compare Facebook ads to direct mail or frankly even Google ads in the first place…seems off. Facebook ads are really effective at building a fan base within the Facebook environment for a long-term community, not a quick, hey buy me now experience. As a company you have to make the investment – spend time creating a community, building good content and relationships – in order to have Facebook ads make sense. If you want a quick hit that will drive people to your website or store then you should be advertising on Google or mailing out one of those lovely circulars I toss on a regular basis.Is that bad for Facebook? I don’t think so, it’s just a different approach, more long-term than short-term. There’s something really valuable knowing that once you get a fan in your community you can “talk” with them multiple times a week. Direct mail or Google can’t offer opportunities to grow loyalty in the same way.

Oh My Dog! People ignore online advertising! On Facebook too!?!

Please don’t say that they throw away junk mail too! Please don’t say that.

Facebook ads actually steer me AWAY from advertisers. I don’t come to Facebook to buy anything, I come to socialize. Facebook will never make any money from me. If they stat charging for anything, I will just leave and go elsewhere. I have a feeling I speak for a majaority of FB users. Advertisers should NOT waste their time on Facebook.

Facebook users may say they are not using it as much, but it’s the only real player in this market. If they pull in $.01 from the 700,000,000/5 users per day. That’s ~1.5 million/day. Not to mention they charge for impressions, not only clicks.

Facebook generated $3.7 billion in revenue,
Google generated $38 billion in revenue last year.

Google is at $570, FB is worth at the very least, $56 a share.

Ad people will pay for you to ignore their ad’s. You have to look at them first to be able to dismiss them. The more you talk about them, the more they like it. Negative or positive press is irrelevant, it’s still press for them, and it only means what ever you say will attract the people you don’t like to them.

People go to facebook to socialize and facebook is very useful and effective for socializing. This actually takes away from the attention given to ads because given the actual content. Same applies to youtube or other sites where the content is about something engaging.

wow if Facebook’s potential for near-term failure was based solely on the quality of the arguments presented against them here in this comment thread, then I’d say Facebook has absolutely nothing to worry about.

How many were surveyed? 1000?

Meanwhile everyday users are continuing to use Facebook as it was intended. Businesses place so many Facebook ads that aren’t actually worth clicking. That means you’re doing it wrong. People aren’t on Facebook or Google to click ads, you have to find a way to make it enticing for them to do so.

“Facebook continuously has the challenge of Facebook fatigue, of the novelty factor wearing off, and therefore they have to introduce new kinds of interaction,”…

Says who? I’m happy reading a newspaper whose layout hasn’t changed in 10 years — because I read it for the content.

And BTW, Timeline was not introduced because users were bored. It was introduced because Facebook thinks it improves delivery of advertising content.

So who think it’d be come billion of bllion dollars. Oh! It’s die for making money for social media. $$