Analysis: Logitech caught in accessories mousetrap

Comments (5)
realjjj wrote:

Logitech is less a victim of secular trends and more a victim of their own failings.
De Luca has an Apple obsession and that twists his view about the market and could be a major problem going forward.
At this moment Logitech is in trouble because they failed to make great products at great prices in almost all areas.
Windows 8 was a great opportunity to innovate and gain share with keyboards and mice that are better fit for the new OS, yet their efforts there are minimal.Luckly the competition is also slow and their new products could still provide some upside if Windows 8 sales are not terrible.
Their solar keyboard is doing well but they failed to expand the solar line,in PC speakers Logitech used to have great products but they slowed down the refresh cycle and often the new models are worse than the old ones.In gaming mice and keyboards they are not even addressing the very high end of the market anymore and in mechanical keyboards they were very late in noticing the trend.The MX518 mouse was a brand in itself yet they discontinued it without a similarly named successor to bank on the success of a the MX518.
“Darrell said it was too early to tell how it would be applied in workspaces and homes.” – the first high profile device to use gesture was the Nintendo Wii,launched 6 years ago,Logitech should be at the forefront of this tech instead of saying such things.
Lately the build quality of their products seems to be also in a decline,might be because they outsource more of the production or maybe something else changed.
Logitech used to have quality products with (at least) good design at good prices and it was more innovative than their competition,now they are mostly behind the curve.What got lost and where ,i have no clue but they need to figure it out.

Nov 20, 2012 1:34am EST  --  Report as abuse
tougar wrote:

real:
you sound like an unhappy investor or a casualty of: “After a dismal 2011/12 financial year, when Logitech issued back-to-back profit warnings and sacked its top management…”

Nov 25, 2012 8:43am EST  --  Report as abuse
SanPa wrote:

Dear Logitech – Try to figure out a touchscreen retrofit for those interested in Win8 but unwilling to pay hundreds for a new monitor.

Nov 25, 2012 9:02am EST  --  Report as abuse
SanPa wrote:

Dear Logitech – Try to figure out a touchscreen retrofit for those interested in Win8 but unwilling to pay hundreds for a new monitor.

Nov 25, 2012 9:02am EST  --  Report as abuse
wthcares wrote:

PCs are dead and Win 8 is not helping a bit. It’s obvious walking by the PC and laptop displays in Best Buy, Walmart, et. al. and NOBODY is looking at them. The only thing keeping them alive is business because they can get them on the cheap, and MS Outlook on the cloud is horrible. If you own MS stock it’s a strong SELL!

Nov 25, 2012 11:05am EST  --  Report as abuse
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