Social media dispute resolution stumps some companies

Comments (1)
mdurwin wrote:

Both Wegmans and Charter suffer from the same problem: they don’t take social media serious. I’m sure alot of companies struggled with the same thing when the telephone was invented. Wegman’s spokesperson nailed it when she said “Store personnel couldn’t break off enough time from their other roles to constantly monitor the page”. They didn’t have someone dedicated to managing their social media, likely customer service desk people or clerks were doing it when they had free time. I wonder how the CEO of Wegmans would feel if clerks only rang up groceries when they weren’t busy stocking shelves.
Companies that don’t do social media well like this are companies who don’t take it seriously.

Jan 18, 2013 1:48pm EST  --  Report as abuse
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