Frito-Lay chips not "all natural": lawsuit

I can see the response already:

“It’s made of atoms, therefore it’s natural.”

Doesn’t he know that all food crops have been specifically bred to become food crops? You don’t just walk out into fields and find wheat. It had to be cultivated by humans.

In fact, if humans making new strains of plants counts as “unnatural” to him, he should probably get rid of all the trees on his property (assuming he has trees) because I bet that they aren’t “natural”

I would count them as “natural” simply because I can’t see classifying a product that GROWS from a seed with only the assistance of the sun, the rain, fertilizer, and cultivation as anything else. I fertilize my specially bred houseplants. Does that make them “unnatural”?