AUTOSHOW-UPDATE 1-BMW building 2nd China plant with partner

Mon Apr 20, 2009 8:47am EDT
 
[-] Text [+]
    * BMW building second China plant with partner Brilliance 
    * Brilliance aims for bigger share of sales from exports 
    * Brilliance not giving up on European market 
     
 (Adds quotes, details) 
    By Fang Yan and Jacqueline Wong 
 SHANGHAI, April 20 (Reuters) - BMW  and its partner 
Brilliance Auto are building their second manufacturing plant in 
China, where demand for luxury sedans remains solid despite a 
steep downturn in mature markets, a senior official at the 
Chinese automaker said on Monday. 
The BMW-Brilliance venture plans to increase annual capacity 
by 75,000 to 80,000 units by the second half of next year, up 
from its capacity of 30,000 at end-2008, Yufei Wan, the chief of 
Brilliance's international trade arm, told reporters on the 
sidelines of the Shanghai Auto Show. 
    BMW issued a statement, however, saying no decision had been 
made on a second plant. 
    Wan did not specify what BMW models would be made at the 
plant and acknowledged some details were not yet finalised. 
   "The specific amount of the investment has yet to be approved 
by the board, but a plant like this would cost 1.5 billion to 2.0 
billion yuan ($220-293 million)," he said. 
    BMW, the world's largest premium car maker, currently 
manufactures BMW 3 series and 5 series sedans at a plant in the 
northeastern Chinese city of Shenyang. It sold 16,580 cars in 
China in the first quarter, up 13.8 percent from a year earlier, 
company data showed. 
     
    EXPORTS 
   Brilliance, which makes sedans, vans and light trucks, aims 
to be producing 500,000 to 800,000 vehicles per year in three to 
five years, Wan said. 
    That is an apparent step back from an annual sales target of 
1 million units in 2012, presented by Brilliance Chairman Qi 
Yumin in April 2008. [nSHA351094] 
    The company sold 285,242 vehicles in 2008, ranking eighth 
among Chinese automakers, data from the country's official auto 
association showed. 
    Brilliance, parent of Brilliance China Automotive Holdings 
<1114.HK>, has been shipping its BS6 and BS4 mid-sized sedans, 
developed in-house, to Europe since 2007. Both models scored 
poorly in initial crash tests although improvements were 
subsequently made to the BS6 model. 
    Wan blamed the poor test results partly on changing standards 
in Germany. 
    "We have run into some obstacles there and we are working 
actively to adapt to the new standards. We are not giving up on 
the European market," he said, adding that roughly 4,000 
Brilliance sedans had been sold there so far. 
    Brilliance, which is selling in more than 60 countries, 
mostly in emerging markets, aims to be generating roughly 
one-fifth of its vehicle sales from exports in the next three to 
five years, up from 7.7 percent in 2008. Most of those sales will 
be coming from developing markets, he said. 
    The firm is also developing batteries for clean-energy 
automobiles jointly with Johnson Controls Inc , he added. 
 ($1=6.832 Yuan) 
 (Editing by Edmund Klamann) 
 ((edmund.klamann@reuters.com; +86 21 6104 1799; Reuters 
Messaging: edmund.klamann.reuters.com@reuters.net)) 
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Keywords: AUTOSHOW/BMW BRILLIANCE  
    
 
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