UPDATE 1-Goldman raises price target on Amazon, 10 others
June 3 (Reuters) - Goldman Sachs raised its price targets on several internet companies, including Amazon.com (AMZN.O) and Yahoo Inc (YHOO.O), and said advertisers may increase budgets for online media if they see queries, transactions and order values improving.
Analyst James Mitchell said he sees a return to moderate economic growth in the United States and overseas in 2010 and added that he expects "internet sector revenue to share in the macro recovery".
Mitchell sees online advertising spend growing 12 percent year-over-year in 2010, after a fall of 4 percent in 2009, driven by 10 percent growth in page views.
E-commerce and online travel spend are expected to grow 12 percent and 9 percent, respectively, in 2010, he said.
"Amazon is our favorite U.S. internet stock based on our positive view of its franchise, online-offline expansion strategy, share gains in a still-expanding e-commerce market, and downloadable content initiatives," Mitchell wrote.
He expects Amazon to take share of whatever consumer spending exists given low pricing, wide product selection and digital initiatives such as its electronic reader Kindle.
COMPANY PRICE TARGET RATING
NEW OLD
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Amazon.com (AMZN.O) $103 $92 Buy
Yahoo Inc (YHOO.O) $17 $14 Neutral
Baidu Inc (BIDU.O) $300 $273 Buy
eBay (EBAY.O) $18 $16 Neutral
Expedia (EXPE.O) $17.90 $10.80 Neutral
GSI Commerce (GSIC.O) $17 $15 Neutral
Priceline.com (PCLN.O) $130 $120 Buy
VistaPrint (VPRT.O) $45 $39 Buy
WebMD Health Corp (WBMD.O) $22 $18 Sell
Orbitz Worldwide Inc (OWW.N) $1.50 $1 Sell
1-800-flowers.com (FLWS.O) $2.70 $2.30 Sell
(Reporting by Mansi Dutta in Bangalore; Editing by Himani
Sarkar)
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