UPDATE 1-RESEARCH ALERT-JP Morgan upgrades DealerTrack

(Changes source, adds details)

Feb 29 (Reuters) - JP Morgan upgraded DealerTrack Holdings
Inc (TRAK.O), which provides software for the automotive retail
industry, to "overweight" from "neutral" on long-term growth
opportunities.

The brokerage said although continued weakness in
automotive retail was likely, the market overly discounts
organic growth opportunity of more than 15 percent in the
stock.

The company is positioned to get incremental penetration in
existing dealerships with new products, JP Morgan said in
research note.

Shares of the company closed at $20.78 Thursday on the
Nasdaq.
(Reporting by Sreerupa Mitra in Bangalore; Editing by Bernard
Orr)