UPDATE 1-Dollar Financial Q3 profit falls, revises '09 EPS view

* Q1 EPS $0.33 vs $0.56 last year

* Sees 2009 EPS between $1.65 and $1.75

* Reuters Estimates 2009 EPS view $1.75

April 29 (Reuters) - Dollar Financial Corp (DLLR.O), a pay day lender and pawn shop operator, posted a 43 percent drop in third-quarter profit, hurt by lower fees from consumer lending, and revised its 2009 earnings outlook for the second time since January.

The company now expects to earn between $1.65 and $1.75 per share for 2009, excluding certain one-time items. It earlier expected earnings of $1.65 to $1.90 a share.

Analysts on average expected the company to earn $1.75 for the full year, before special items, according to Reuters Estimates.

In January, Dollar Financial had cut its outlook for the full year below analysts' estimates, citing deterioration in macroeconomic environment and a stronger U.S. dollar.

The company posted a net income of $7.9 million, or 33 cents a share for the latest third quarter, compared with $13.8 million, or 56 cents a share last year.

Excluding items, the Berwyn, Pennsylvania-based financial services company earned 52 cents a share.

Analysts expected earnings of 35 cents a share.

Total revenue dropped almost 21 percent to $118.2 million and fell short of analysts' view of $124.3 million.

Check cashing revenue fell more than 27 percent during the quarter to $37.3 million, while fees from consumer lending dropped 20 percent to $58.6 million.

Shares of the company closed at $10.30 on Nasdaq Wednesday. (Reporting by Adheesha Sarkar in Bangalore, Editing by Sweta Singh)