TEXT-Google reinstates IncrediMail's AdSense account

(The following was issued by Israel's IncrediMail Ltd (MAIL.O) (MAIL.TA)):

Jan 21 - IncrediMail Ltd (NASDAQ:MAIL) (www.incredimail-corp.com), an Internet content and media company, today announced that Google has reinstated the company as an AdSense Online customer.

Google and IncrediMail are now co-operating with the goal of resolving any remaining compliance issues, if any.

In 2006 and 2007, the company's search revenues derived from the Google AdSense Online program made a significant contribution to the company's results.

Although recent events will have a negative impact on the company's first quarter 2008 search-generated revenues, the company believes that search-generated revenues will continue to be a significant driver of its results, and remains committed to increasing its co-operations with Google and other search companies.

"We are pleased to be able to resolve this set-back so quickly and in such a positive way," said Yaron Adler, IncrediMail's CEO.

"Google's co-operation in reinstating our account, together with the feedback we've received from other search engine companies, makes us more optimistic than ever regarding the potential of the search business to drive our results, validating our long-term growth strategies.