UPDATE 2-Omnicom profit up, but some clients cutting back
* Q3 profit rises 6 pct, slightly better than expected
* Warns of spending cuts by retail and auto sectors
* Shares fall 7 pct (Adds CEO comments, share price, byline)
By Paul Thomasch
NEW YORK, Oct 21 (Reuters) - Omnicom Group Inc (OMC.N), home
of some of the best-known advertising agencies, joined the
chorus of those warning of an advertising slowdown on Tuesday,
saying retail and automotive clients had begun to push back and
even cancel some spending plans.
The world's largest advertising company -- which has posted some of the industry's best results in recent years -- reported a 6 percent increase in third-quarter profit, slightly better than Wall Street had expected.
Its shares fell 7 percent, however, as its comments on the economic crisis served notice to investors that even the big-name advertising agencies are suffering.
"There's caution out there -- caution and confusion," Omnicom Chief Executive John Wren said on a conference call. "The chatter for the last month has been Congress, financial crisis, the world collapsing. So there hasn't been a lot of clear actionable information derived from clients above that chatter level."
Wren added: "We have seen an expressed cutback in some of the spending plans for automotive and retail sectors."
Omnicom's comments came after several outside analysts have scaled back their spending forecasts for the entire advertising industry, concerned that a worsening economy will mean budget cuts by marketers.
Omnicom, parent company of agencies like BBDO Worldwide and DDB Worldwide, said it would try to take advantage of the worsening economy by eventually acquiring staff or agencies that previously would have been too high-priced.
"We'll make lemonade out of the lemons that we're served," Wren said.
Omnicom, whose client list includes such corporate titans as Anheuser-Busch Cos Inc (BUD.N) and McDonald's Corp (MCD.N), said third-quarter profit increased to $213.6 million, or 69 cents a share. That compared with profit of $202.2 million, or 62 cents a share, a year earlier.
Revenue rose nearly 7 percent to $3.3 billion, while organic revenue, a closely watched industry benchmark that excludes foreign currency impact and recent acquisitions, rose 4.1 percent.
Analysts forecast earnings of 68 cents per share, according to Reuters Estimates, with revenue pegged at $3.3 billion.
Shares of Omnicom were down $2.35 at $31.04 on the New York Stock Exchange on Tuesday morning. (Reporting by Paul Thomasch; Editing by Steve Orlofsky and Matthew Lewis)
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