REFILE-UPDATE 1-Broader appeal fuels China's Nasdaq presence

(Refiles to fix typo in headline)

* Listings from Greater China to double to 250 in 2-3 yrs

* Chinese listings as pct of all Nasdaq foreign firms to rise

* Broader group of US investors attracted to China firms

(Adds background, quotes, detail)

By Kirby Chien

BEIJING, Nov 13 (Reuters) - Nasdaq OMX Group (NDAQ.O) said the number of Greater China companies that list on its exchange could double in as little as two years, fueled by a growing appetite for these shares from a wider range of U.S. institutional investors.

Three of the top 10 performing initial public share offerings in the United States this year are Chinese firms and all listed on Nasdaq, Robert McCooey, the head of global listings and a senior vice president, told Reuters in an interview on Friday.

"The U.S. investor, especially on the institutional side, is very receptive to the Chinese company," said McCooey, referring to IPOs such as those from video games maker Changyou.com Ltd (CYOU.O) and Lihua International Inc (LIWA.O).

Highlighting that broader appeal, mainland firms are now taking their roadshows to U.S. cities outside of the traditional stops in New York, San Francisco and Chicago, he said.

"They are going to Milwaukee, Minneapolis and St. Louis."

Chinese firms are not just attracting the attention of portfolio managers focused on China, but also those eyeing more generally global growth businesses across a broad range of industries such as financial, healthcare and the consumer sector, he said.

"They recognize China has the greatest opportunities for their companies," said McCooey.

That appetite will underpin the China region as Nasdaq's largest source of foreign company listings in the coming years.

"In two to three years, we will double the number of Chinese listings to 250," he said.

McCooey said he expected 125 listings from the Greater China area by the end of this year, and mainland firms as a percentage of its total foreign listings to rise from about a third to a half within 3 years.