Rohm slashes outlook by 40 pct, eyes weak H2 demand

* Cuts annual net profit forecast to Y6 bln, below consensus

* Says govt incentives not leading to sustainable recovery

* Shares end down 5.3 pct after announcement

TOKYO, Nov 9 (Reuters) - Japanese specialty chipmaker Rohm Co (6963.OS) cut its annual net profit outlook by 40 percent to below analysts' forecasts, citing weak demand for its components used in telecom and audio equipment and in cars.

Rohm, Japan's eighth-biggest chipmaker, said it now expects to earn a net profit of 6 billion yen ($67 million) in the year to March, down from a previous estimate of 10 billion yen which had been in line with the average forecast of 16 analysts polled by Thomson Reuters I/B/E/S.

The news sent Rohm's shares down 5.3 percent to 5,950 yen on Monday.

"Flat TV demand is strong due to fiscal stimulus packages around the world, but this is not turning into sustainable consumer recovery," Rohm said in a release.

It also cited weak orders for parts used in PC, audio visual equipment and cellphones in Japan; higher sales of lower-end PCs requiring fewer components in Taiwan; weaker year-on-year demand for cars; and sluggish exports of electronics from Asia to elsewhere.

Rohm, whose biggest clients -- including Honda Motor Co (7267.T) and Nissan Motor Co (7201.T) -- are in Japan, has been trying to win market share abroad, marketing chips to telecom firms overseas.

The cash-rich company, which bought Oki Electric Industry's (6703.T) microchip operations last year, said last month that it would buy U.S. sensor-maker Kionix for 21 billion yen, in a bid to expand in a market whose clients include Apple Inc (AAPL.O) and Nintendo (7974.OS).

It said its second-half earnings would also be weighed down by 1 billion yen charge for goodwill depreciation on the Kionix purchase. ($1=90.03 Yen) (Reporting by Mayumi Negishi; Editing by Chris Gallagher)