UPDATE 2-Jarden earnings beat Wall Street estimates

(Adds CEO, conference call comment, stock activity, byline)

By Aarthi Sivaraman

NEW YORK, Feb 14 (Reuters) - Jarden Corp. (JAH.N: Quote, Profile, Research, Stock Buzz), which makes small appliances and other consumer goods, posted a better-than-expected rise in fourth-quarter profit on Wednesday, helped by reorganization efforts and a 9 percent rise in sales.

The company made up for lackluster sales of products such as fire logs, heaters and electric blankets in a warmer-than-usual start to the winter by selling kitchen appliances and other outdoor products, Chief Executive Martin Franklin said in an interview.

"(The warm winter) could have impacted us more had it not been for diversity of our business," Franklin said. "We ended up having a record quarter despite that warmth."

The recent cold draft, however, has revived its fire log and electric blanket sales and should benefit its business, Franklin said.

Net income rose to $35.7 million, or 52 cents a share, from $2.5 million, or 4 cents a share, a year earlier.

On an adjusted basis, earnings were 80 cents a share, beating analysts' expectation of 73 cents a share, according to Reuters Estimates.