Tyson to supply chicken to Six Flags parks

Thu Jan 17, 2008 1:42pm EST
 
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CHICAGO, Jan 17 (Reuters) - Tyson Foods Inc (TSN.N: Quote, Profile, Research), the largest U.S. meat company, will be the exclusive supplier of chicken to Six Flags Inc's (SIX.N: Quote, Profile, Research) U.S. amusement parks, the companies said on Thursday.

Under the agreement, Tyson will become a Six Flags Corporate Alliance partner and Tyson chicken will become the official chicken of Six Flags.

In addition, the two companies will collaborate on a number of marketing and advertising initiatives. The deal includes exclusive product placement on menu boards wherever Tyson products are sold, in-park signage, billboards and messaging via the Six Flags Media Networks.

Terms of the deal were not disclosed.

(Reporting by Bob Burgdorfer; editing by John Wallace)

((bob.burgdorfer@reuters.com; +1 312 408 8720; Reuters Messaging: bob.burgdorfer.reuters.com@reuters.net)) Keywords: TYSON SIXFLAGS/

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