Tyson to supply chicken to Six Flags parks
CHICAGO, Jan 17 (Reuters) - Tyson Foods Inc (TSN.N: Quote, Profile, Research), the largest U.S. meat company, will be the exclusive supplier of chicken to Six Flags Inc's (SIX.N: Quote, Profile, Research) U.S. amusement parks, the companies said on Thursday.
Under the agreement, Tyson will become a Six Flags Corporate Alliance partner and Tyson chicken will become the official chicken of Six Flags.
In addition, the two companies will collaborate on a number of marketing and advertising initiatives. The deal includes exclusive product placement on menu boards wherever Tyson products are sold, in-park signage, billboards and messaging via the Six Flags Media Networks.
Terms of the deal were not disclosed.
(Reporting by Bob Burgdorfer; editing by John Wallace)
((bob.burgdorfer@reuters.com; +1 312 408 8720; Reuters Messaging: bob.burgdorfer.reuters.com@reuters.net)) Keywords: TYSON SIXFLAGS/
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