Feb 14 Tiffany & Co on Thursday sued
Costco Wholesale Corp to stop the largest U.S.
warehouse club chain from selling what it called "counterfeit"
diamond engagement rings bearing the luxury retailer's name.
The trademark lawsuit filed in Manhattan federal court also
calls on Costco to forfeit profits from the ring sales, plus
damages of $2 million per infringement.
Tiffany said it believes hundreds, if not thousands, of
Costco members bought engagement rings that they believed were
authentic Tiffany products but in fact were not.
Luxury retailers often sue to stop sales of alleged
imitation products that they believe cut into their own revenue
streams and customer goodwill.