| MILAN, April 16
MILAN, April 16 There could not have been a more
fitting place for Italian businessman and occasional philosopher
Brunello Cucinelli to kick off the pre-listing roadshow of his
eponymous clothing company than a former Dominican convent.
Citing Saint Benedict's "work and pray" motto, the founder
of the exclusive cashmere specialist said on Monday he hoped to
raise about 150 million euros to open his company to the world
and bring "well-being and human dignity" to its shareholders.
"I want shareholders to become the custodians of this
company," Cucinelli told reporters at Milan's Diocesan Museum.
Cucinelli, whose 2,000-euro cashmere jumpers are worn by
Prince William and Hollywood stars such as Demi Moore, is
attempting to list a third of its shares on the Milan stock
Its founder, who turned a small hilltop town near Perugia
into a factory where workers are served generous three-course
meals for lunch and walls are adorned with quotes from Aristotle
and Saint Augustine, said he would use the proceeds of the
public offer to open stores in exclusive locations in Europe,
America and Asia.
"We want to go to China with our European culture, our
Italian taste," he said. But the group will stick to a "gentle,
sustainable" pace, he added.
"A product that is distributed too widely is a product that
becomes less interesting," he said, citing French luxury group
Hermes as a model of the gentle pace of expansion he
Cucinelli's IPO is also an expression of confidence in the
crisis-hit Italian bourse after the success of Ferragamo's
listing last year and the loss of fashion house Prada
to an Asian listing in 2011.
"Italy is too often denigrated, but there are so many
opportunities today," Cucinelli said.
"It's like in 1530, when merchants came back from the
Americas with new products, tomatoes, potatoes and maize. We're
going through a similar phase today."
Asked about the timing of the IPO, which comes as Italy's
bond and stock markets go through a period of renewed
volatility, Cucinelli said he was unfazed by the markets.
"We're not interested in what the bourse will do in the next
seven or ten days, but in what it will do in the next three to
five years," he said.
Cucinelli posted 2011 net sales of 243 million euros and core
earnings of 40 million.
The company's shares will start trading on May 3. Mediobanca
and BofA Merrill Lynch are global coordinators
on the deal.