Factbox: Newline Software

(Reuters) - What would happen if your laptop was lost, stolen or accidentally dropped in a pool? Would

you be able to easily retrieve all the megabytes of precious content housed in its memory banks? These are

the questions that drove Seattle software developer Kory Gill to leave an almost 20-year career at Microsoft

and start his own online data-storage company, Newline Software.

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Entrepreneurs: Kory Gill and Marius Nita

Company: Newline Software

Founded: July 2008

Initial startup cost/investment: $250,000

Previous job: Both Gill and Nita worked as software developers at Microsoft's Seattle headquarters

Number of employees: 2

Target audience: Consumers and small businesses looking to backup their PC data in the cloud

Biggest challenge to growing your business: Getting online users to subscribe to their product