SHANGHAI, June 10 Dell Inc has chosen
to launch its new 10-inch Android tablet in China this summer,
passing up on a U.S., Europe launch, as China emerges as a front
line battle for tablets.
The tablet named "Streak 10 Pro" will target Chinese
"prosumers", a term used to describe advanced-level consumers,
Amit Midha, Dell's President of Greater China and South Asia,
said on a corporate blog on Thursday.
Dell, which is also working on a Windows 7-based tablet for
enterprise customers due later this year, will evaluate launches
of the Android tablet in other regions in the second half of the
year, he said.
Dell's decision to launch a 10-inch (25 cm) tablet in China
is a signal of the market's growing importance to the company.
Dell's China sales grew 22 percent in the first quarter
while its retail presence in China exceeds 10,000 sales points,
"In China in particular, we're currently number 2 in the
Chinese PC market and we're seeing a significant increase in the
number of small- and medium-business users, who are adopting
mobility products as part of their growth plans," he said.
Dell has chosen China to launch new products before. In
2009, Dell announced it will enter the smartphone market
starting in China before moving into Brazil.
By launching the Android tablet in China, Dell hopes to give
more time to developers to develop applications for the device
as China blocks some Google applications and the
Android Market is not yet available.
The tablet market is currently dominated by Apple Inc's
iPads, Samsung Electronics and Motorola
Mobility Holdings tablets.
"The end product (encompassing the hardware, software, and
availability of applications, services and solutions) delivered
in China will be significantly different to what would be
delivered in many other countries. That's why it makes sense to
start there" Midha said, adding that Dell will take what it
learns in China to shape mobile products for other markets.
To read the original blogpost, click
(Reporting by Melanie Lee; Editing by Kazunori Takada)