LONDON, July 22 Britain's competition regulator
said on Monday it would investigate whether drinks group
Diegeo's purchase of a stake in India's United Spirits
would have a detrimental impact on the spirits market.
The main area of concern is likely to be centred on United
Spirit's Whyte & Mackay whisky brand, because Diageo is the
world's biggest scotch company.
The Johnnie Walker and Guinness owner acquired a 25 percent
stake in the Indian group controlled by tycoon Vijay Mallya
earlier this month.
The British company had wanted to take control of more than
half of the group's equity when it announced a deal in November
2012. The Office of Fair Trading said any representations should
be made by Aug. 2.