LOS ANGELES, March 11 The Walt Disney Co
(DIS.N) more than doubled the number of households carrying its
cable travel channel by bringing Comcast Cable Communications
Inc DCMC1.BA on board for the second year of operations,
Disney said on Tuesday.
Disney launched its Travel on Demand channel, which lets
viewers contact Disney vacation planners via their TV remote
controls, on 9 million Cablevision CVC.N and Time Warner
Cable TWC.N households in May of 2007.
Disney said 23 percent of viewers who used the "Talk to
Agent" feature ended up buying Disney vacations.
The company plans to add four new shows in the coming
season, including "Disney's What's Cooking with Cat Cora," and
programming featuring Disney Channel stars from "Hannah
Montana", "The Suite Life of Zack and Cody" and "High School
As they watch, viewers can click their remote control to
request an immedate telephone call from a Disney travel planner
during extended business hours.
(Reporting by Gina Keating)