Naked Cowboy for NYC mayor: briefs or Bloomberg?

NEW YORK (Reuters) - A man who makes his living posing for pictures with tourists as "The Naked Cowboy" in New York's Times Square plans to run for mayor on a platform of "bringing transparency to a whole new level."

A fixture in Times Square for a decade, Robert Burck has made a profitable business from strumming a guitar dressed only in cowboy boots and hat and tight-fitting white briefs, asking tourists to pay a fee to take a picture with him.

He makes appearances around the United States and in the media, and markets products ranging from underwear to comics.

A statement announcing a news conference on Wednesday to launch his candidacy said the Naked Cowboy's platform would include a stimulus plan for small business.

"No one knows how to do more with less than yours truly, and that's the kind of thinking I plan on sharing with my fellow New Yorkers when you elect me," Burck said in the statement, promising new ideas on tax breaks, tourism, gay marriage, public transport and homeland security.

His main opponent in November's election will be incumbent Michael Bloomberg, who appears to be sailing toward re-election for a third term in the absence of a strong competitor.

(Reporting by Claudia Parsons; Editing by Doina Chiacu)