By Lisa Richwine
May 1 DreamWorks Animation SKG Inc has
agreed to buy teen- oriented YouTube network AwesomenessTV to
secure an online platform to showcase family-focused movie
franchises such as "Shrek" and "Kung Fu Panda."
DreamWorks said on Wednesday it will pay about $33 million
in cash to acquire AwesomenessTV, with additional payments of up
to $117 million if earnings targets are met in 2014 and 2015.
The transaction is expected to be completed this month, it said.
AwesomenessTV is a network of 55,000 YouTube channels, with
14 million subscribers, that feature online talk shows, sketch
comedy and scripted and reality series aimed at teens. It is
among the original channels that Google Inc-owned
YouTube helped bankroll over the past year and a half.
YouTube has spent more than $100 million to help about 150
media partners create and promote specialized YouTube video
channels dedicated to topics ranging from food to sports. The
idea is to improve the quality of videos on YouTube and to
attract a bigger share of television advertising dollars.
AwesomenessTV was founded by Brian Robbins, an executive
producer of TV shows, including "One Tree Hill" and
"Smallville." Hollywood talent firm United Talent Agency helped
Robbins set up AwesomenessTV in 2010, negotiating its early
venture capital funding, the deal with YouTube and the sale to
Under the deal with DreamWorks, Robbins will take an
executive role at the movie studio to develop a digital family
channel. DreamWorks movie franchises include "Shrek," "Kung Fu
Panda," "Madagascar" and current box office hit "The Croods."
DreamWorks CEO Jeffrey Katzenberg has talked about creating
a family-themed cable channel since last July, when the company
acquired characters such as "Casper the Friendly Ghost" and
"Lassie" through its purchase of Classic Media.
On Tuesday, Katzenberg said the company was still pursuing
"On the cable side of it, again we continue to explore that.
We continue to have interest," Katzenberg told analysts on a
conference call after the company released quarterly earnings.
Hollywood talent firm United Talent Agency helped Robbins
set up AwesomenessTV in 2010, negotiating its early venture
capital funding, the deal with YouTube and the sale to
The shares of DreamWorks, which reported
stronger-than-expected quarterly earnings on Tuesday, were up
7.5 percent at $20.73 in Wednesday afternoon trading on the