DUBAI Oct 22 A Dubai cafe, trying to give a
modern twist to an old Bedouin tradition, has started putting
camel products on its menu.
Cafe2Go, launched in September last year by an Emirati
entrepreneur as part of a scheme to revive Bedouin traditions,
now features camel-lattes, camel-ccinos and camel-meat fajitas.
Earlier this month, he launched Camellos -- a brand name for
his products derived from the Spanish word for camel.
"Camel milk has been around for centuries and I wanted our
younger generation to start drinking it again," Jassim Al
Bastaki, the cafe owner, said. "From here came the idea of
mixing it with modern drinks."
Camel milk has been a staple for desert Arab nomads for
generations. However its boom in modern day food and beverage
industries in the UAE adds a new level to its commerciality.
Apart from being a novelty in the glitzy home of the world's
tallest building and the man-made palm islands, Bastaki swears
by the health benefits of camel milk. Studies show it is almost
as nutritious as human breast milk and offers 10 times more iron
and three times more vitamin C than cow's milk.
The challenge in marketing the product comes from the taste
and smell. Unlike common dairy products, camel milk is slightly
saltier and has a heavy taste, and from the smell, one knows
immediately where it came from.
Bastaki said he had spent months testing different
concoctions on family and friends before coming up with the
"Camel milk is known for being a healthier choice," he said.
"We just had to find the right coffee bean mix and degree of
steaming the milk to make it taste good."
(Reporting by Amena Bakr; editing by Sami Aboudi and Paul