SYDNEY Australia's tiny town of Wee Waa, better known for cotton than music, will be the launch site for Grammy-award winning French electro duo Daft Punk's next album "Random Access Memories", from which the music will stream live to the world next month.
In a clash of cultures, Daft Punk, known for its use of disguises, particularly ornate robot costumes, while in public or performing, will screen their latest video at the 79th Wee Waa Regional Show, a fair with a long tradition of wood chopping, pick-up trucks and cowboy hats and boots.
Daft Punk will not appear in person at the May 17 album launch, but 4,000 tickets were sold in 13 minutes for the event at Wee Waa, 570 kms (355 miles) northwest of Sydney.
Sony Music Entertainment Australia said the event will be streamed live online to an international audience but declined to give further details, including why Wee Waa, Aboriginal for "fire for roasting", was chosen as the album launch venue.
"The promoters came up with a wonderful idea to show a contrast between a global band and a small community rural township. It's something that's quite unexpected," Narrabri Shire Council Mayor Conrad Bolton told Reuters.
"Random Access Memories", the fourth studio album for the duo of Guy-Manuel de Homem-Christo and Thomas Bangalter, will feature collaborations with artists including the Strokes' Julian Casablancas and Pharrell Williams of the Neptunes.
(Reporting By Thuy Ong, Editing by Jane Wardell, Elaine Lies and Michael Perry)