Weinsteins start upscale DVD label

By Thomas K. Arnold

LOS ANGELES (Hollywood Reporter) - Bob and Harvey Weinstein have already made their mark on Hollywood.

Now, the former Miramax Films chiefs are bent on leaving their imprint on the DVD business as well, with a premium label they hope will rival the prestigious Criterion Collection or Warner Home Video's extravagant collector's editions of such marquee films as "Gone With the Wind" and "The Wizard of Oz."

The Miriam Collection, named after the brothers' mother, launched in late January with the release of one of the last great epics not previously available on DVD, Anthony Mann's "El Cid."

The second release is another Mann film, "The Fall of the Roman Empire," a lavish 1961 production starring Alec Guinness, Sophia Loren and Omar Sharif. The film earned its place in the record books for the largest outdoor set in Hollywood history: more than 55 acres, with a reconstructed Roman Forum.

The film comes to DVD on April 29 from Genius Products, the independent DVD distribution company majority owned by the Weinsteins.

"The Miriam Collection is a very personal selection of films," Harvey Weinstein said. "The brand is not only about remastering films for the best picture and sound but also to showcase the backstory of each film and develop compelling features that complement the title."

Weinstein said he and his brother plan to pick 12-15 films for branded release each year, ranging from such big productions as "El Cid," "Roman Empire," "Circus World" and "55 Days at Peking" to niche titles like "The Deal," a British TV movie from "The Queen" director Stephen Frears.

Weinstein clearly relishes being able to play kingmaker and give deserving films the true DVD VIP treatment a la the fabled Criterion Collection.