Bravo stitches up celebrity fashion series
By James Hibberd
LOS ANGELES (Hollywood Reporter) - Bravo has green-lighted a celebrity version of a "Project Runway"-style show and has a new project for "Work Out" star Jackie Warner.
The network is set to announce "Launch My Line" at its "upfront" programing presentation to advertisers Tuesday.
Originally titled "Celebrity Sew Off," the series features a group of famous faces vying to launch their own clothing line. Each contestant will be paired with a fashion design expert who will help realize the celebrity's creative vision.
Bravo also will unveil "Jackie's Gym Takeover," which combines the business-makeover format of the network's "Tabatha's Salon Takeover" and the star of its docu-soap "Work Out." In each episode, gym owner Warner will user her experience to whip gyms back into shape.
"Gym Takeover" has been ordered as a pilot.
(Editing by Sheri Linden at Reuters)
© Thomson Reuters 2009 All rights reserved
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